Built into every visit
Every appointment ends with a styling lesson on your own pattern. Lily narrates what she is doing and why, products in hand, so the result is repeatable at your sink.
About the specialist
The curls came first.
Lily Heier (Wright) is the only living member of her family with curly hair, and nobody around her knew what to do with it. She learned her own the hard way. Six years of specializing in texture later, she cuts curls in a studio of her own at Salon Lofts The Grove. The Wright in the name is hers, and the pun is intended.
Lily · Loft 15, Salon Lofts The Grove
The short version
Who is the curly hair specialist at Curls Done Wright?
Lily is the owner and only stylist at Curls Done Wright, a curly hair studio in Loft 15 at Salon Lofts The Grove in St. Louis. She has spent six years specializing in curly hair, cutting wavy, curly, and coily patterns dry and teaching every client an at-home routine.
6
Years specializing in curls
1
Chair, in a private studio
The origin
The only curly one in the family
Nobody in Lily’s family had hair like hers. No one at home could explain curl pattern or shrinkage, no one knew which products to buy, and for years she felt clueless about the hair on her own head. Most curly people know that feeling. She built a specialty on ending it.
Cosmetology school barely covered curls, which is the gap she went into business to fill. So texture became the career, not a module within it. For six years her entire practice has been curls: wavy, curly, and coily, adults and kids, every head treated as its own case. She cuts dry, curl by curl, because curls do not lay the same wet as they do dry, and she shapes every curly cut around the patterns on your individual head.
The move
From Creve Coeur to The Grove
Lily spent years on the floor of The Curl Sanctuary, a dedicated curly salon in Creve Coeur, cutting curls full time. At the turn of 2026 she opened a studio of her own: Loft 15 at Salon Lofts The Grove, one chair in a private suite on Chouteau Avenue. Her clients rebooked and crossed the metro with her, because a specialist you trust is worth the drive.
See the work in curls“My daughter followed her from her previous location - I can see why.”
The products
The Innersense choice
Salon Lofts The Grove lists exactly one stylist working with Innersense Organic Beauty, and it is Lily. She chose the line for how it treats texture and stayed a student of it: she has trained in curly hair artistry, and in 2023 she took the Innersense Texture Tour education.
The same products work through every appointment, from the detox and deep conditioning treatment to the finish, so what happens in the chair is built from what your curls will actually meet at home.
Starting September 2026, Lily donates 10% of her retail product sales to the Stalking Prevention, Awareness, and Resource Center (SPARC), a project of AEquitas.
The shelf, and the chair, are in Loft 15. Directions, booking, and her text line are on the contact page.
The philosophy
Education is the point
Her bio puts it plainly: “I educate my clients on how to take care of their curls at home so that they can love their hair both in and out of the salon.”
A lesson you can book outright
The Customized Curl Styling Lesson ($150+) is a bookable appointment of its own, for anyone who wants the routine without waiting on a cut. The full story lives on the curl education page.
Your prescription, in writing
New clients leave with a written product prescription for their own curls, with no pressure to buy. The routine taught that day is the routine waiting at home.
Last updated September 14, 2026
Bring her the hair nobody understood.
Lily takes new clients at The Grove, by appointment only. Booking is online at any hour, or a text away.
Curls Done Wright · Loft 15, Salon Lofts The Grove
4001 Chouteau Ave, St. Louis, MO 63110 · By appointment only